Apple TV has turned from a hobby project of Apple to a very solid option with the 2.0 release, but why Apple does not design a whole new TV Operating System?

An OS that give you more control of your watching experience, animation between channels, program bookmarks, review sharing, recommendation and On Demand information (weather, transit, wall street) via widgets. Ok, I know that there are channels that provide that kind of information, but you must spend minutes surfing for them and it is not possible to have this information instantly, a widget system can solve it.

What we need is a TV with brain, hard disc, wireless transmission, automatic download of your favorite Youtube clips, a TV that understands how we interact with information and keeps learning about our habits, a TV that knows when there is nobody watching it and automatically dimm itsel.

A combination of IPTV+Mac OS X+Coverflow, something unique, I know that this kind of monster needs dedication, hardware and software and thousand of man/hours, but Apple has the ability to do marvel, the Mac, the ipod, the iphone and whatever is in the pipeline shows us that when Steve puts his heart on something, it works.

Imagine a 30″ Apple designed LCD TV with remote ipod touch and iphone connection, wireless internet connection, Coverflow for channel surfing, W for Widget with ready to use information, Parental control, Google Map, automatic Channel bookmark based on your previous selection of tags or topics, iphoto and imovie ready (wirelessly), automatic computer syncing, Channel and program Reviews, and Music tagging for later download on itunes.

A networked TV that can help us monitor what our children watch and when, that share wirelessly in multiple media what is being shown on TV, imagine having a Server based TV that recharge your favorites programs, movies and news to your ipod or iphone.

Apple is entitled to start the next TV Revolution, today is not about content, it is how you show the content. Tivo and Sony represent big challenges to Apple, they haven’t reached the panacea of their hardware evolution and Apple with its Mighty Touch of sensibility and detail can excel them in 2 more years or less.

Let’s wait for Apple TV evolution hoping that somebody in Apple is being thinking about the next Big Thing for this new Hobby called Apple TV.

Check my first consideration about the Apple TV OS:
Apple next move should be about Smart TV