With the imminent Leopard Release closing in the marketing material should be more than aggresive in order to place this shiny new System in the face of everybody.

The events should focus in bring a clearer idea of the advantages and capabilities of Mac OS X Leopard, here some ideas:

X Games: Celebrated in February and March gathering worldwide attention because these games are oriented to a younger audience, the audience that follows extreme sports and buy Apple stuff. Apple should be the principal sponsor of this game selling an X Games based Ipod loaded with content from previous celebrations. ESPN is the producer, which is part of Disney and Steve Jobs is on Disney Board, so is not difficult to get content from them.

Paint with Leopard themes the 15,000 Taxis of New York for a Weekend: Sound out of this world, but imagine a rush hour in New York and all the taxis dressed with Leopard colors advertising the next Operating System from Apple. On average you see publicity on cars from 5 seconds to 5 minutes but the picture will be much clearer if you are rounded with thousands of them. Each car has more than 750,000 impression monthly. Do the numbers.

Dress the Empire State with a BIG X: Again what I am looking here is to put Mac OS X in front of everybody and Viral Marketing sometimes turns to be more creative and cheaper than traditional media. Apple should do whatever it takes to keep the Mac OS X momentum and put Leopard as a real alternative to the Vista flop.

Create an Leopard Cola: Talk with Coca Cola or Pepsi to get a new cola based on Leopard and advertise it as a real product. This will correlates one of the most powerful consumer product, Coca Cola, with the most innovative system, Mac OS X. Brand recognition is very important, but Mac OS X is known within the Mac or Hackers Communities, Apple needs to let the regular Windows user knows about it.

Discover Leopard: Buy air time in Discovery Channel creating a serie of 5 minute infomercials oriented to explain the advantages of the new system. See this, every 30 minutes, Discovery Channel broadcasts a technology based mini program that provides easy to use tips of what to do with Leopard.

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